Corporate Strategy
Instructor: Dr. Shiko Ben-Menahem
Assistant: Savindu Herath
Registration for Corporate Strategy, Fall Semester 2024:
For didactic considerations, the number of participants for this course is limited to 45. Please register through myStudies to enroll for the course. Slots are assigned on a first-come first-serve basis (in the order of the registration date on myStudies). We will confirm your registration by e-mail once the maximum number of participants has been reached. Students registering later will be placed on a waiting list. If you have any other inquiries about the course, please contact the course assistant Savindu Herath ().
Course Topic and Learning Objectives
Large- and medium-sized corporations play a central role in the economic activity of most developed and developing countries. Many of these organizations perform multiple business activities in multiple markets. In the face of increasing international competition, globalization, technological development, deregulation, and the emergence of new markets and industries, operating such a portfolio of business activities poses important managerial challenges forcing corporations to continuously re-consider their vertical and horizontal scope and boundaries.
The course Corporate Strategy draws from a wide range of theories and methods to develop an understanding of the conceptual frameworks, debates, and developments concerning decisions associated with the management of multi-business corporations. We will cover the key questions driving a firm’s corporate strategy, including:
- In what markets to compete with which businesses?
- Which activities should be performed by the firm and which should be outsourced (i.e. “make” or “buy” decisions)?
- What are the most appropriate approaches to growth, divestiture, and internationalization?
- How do institutional forces impact corporate strategy?
Specifically, we will examine how organizations manage their portfolio of business activities and markets to achieve competitive advantage through vertical integration, cooperative strategies such as strategic alliances and joint ventures, corporate diversification, mergers and acquisitions, divestitures, and globalization/international strategies, and strategic renewal.
Format
The lecture takes place from November 4th to 6th, 9.15-17.00 o'clock at HG F 26.1.