Brown Bag: Professor Tuure Tuunanen

The Chair of Strategic Management and Innovation at ETH invites you to the brown bag seminar with:

Tuure Tuunanen
University of Jyväskylä
external page http://tuure.tuunanen.fiexternal page

Date: Tuesday, September 24, 12:00-14:00
Location: LEE E 101

Presentation title: Dealing with Complexity in Design Science Research: A Methodology Using Design Echelons

Abstract
Design science research (DSR) aims to generate knowledge about innovative solutions to real-world problems. Consequently, DSR needs to deal with the complexity related to problem and solution spaces involving sociotechnical phenomena that people perceive differently and are subject to constant change. This complexity poses challenges to sequential, process-based approaches—specifically, the existing DSR methodology. We designed a DSR methodology that extends existing approaches by adding a complementary organizing logic to address complexity. Based on the theory of hierarchical, multilevel systems, we suggest organizing DSR based on the concept of “echelons”—meaning decomposing DSR projects into smaller logically coherent self-contained parts—and suggest a set of five design echelons that imply a hierarchical organizing logic for DSR projects. The echeloned DSR (eDSR) methodology was developed in five iterations, involving seven design and evaluation episodes.

Full Paper (open access): external page Read

About the speaker
Tuure Tuunanen is a professor of information systems in the Faculty of Information Technology at the University of Jyväskylä. He leads the Value Creation for Cyber-Physical Systems and Services Research Group and the Finnish Hub for Digitalization. He is also a visiting research fellow of the Center for Service Leadership at Arizona State University and the House of Innovation, Stockholm School of Economics. He holds MSc and DSc (Econ.) degrees from the Aalto University School of Business. His research is at the cross-sections of information systems, software engineering, and marketing and service research, and he is keenly interested in multi-disciplinary research in service innovation, design, and development. His current research interests lie in digital and cyber-physical services. He is an associate editor for Communication of the Association for Information Systems (department of digital design) and Journal of Service Research and a senior editor for European Journal of Information Systems and Journal of the Association for Information Systems. He is also an editorial board member of Information Systems Research.

We look forward to welcoming you!

The Chair of Strategic Management and Innovation