Virtual Brown Bag: Professor Marleen Huysman

“Studying AI@Work, A practice based perspective”, Date: Tuesday 24st May 2022: 12:00-14:00

The Chair of Strategic Management and Innovation of Prof. Georg von Krogh invites you to the VIRTUAL brownbag seminar with:

Professor Marleen Huysman
Vrije Universiteit Amsterdam


Date: Tuesday 24st May 2022: 12:00-14:00
Zoom: https://ethz.zoom.us/j/2340354518
Presentation title: “Studying AI@Work, A practice based perspective”

Abstract: I will present our past and present research projects on how AI is developed, implemented and used in organizations and how this reconfigures the work of data-scientists, domain experts, professionals and managers. I will start with an overview of the various perspectives on AI@Work and will then give some illustrations taken from our practice based research. I will discuss some generative findings related to how to manage AI implementation, based on Waardenburg et al (2021), as well as generative findings about how to increase collaboration between developers and domain experts. Finally, I will discuss our lessons learned in terms of doing ethnographic research, such as gaining and sustaining access and studying both the technological as the social aspects of AI.

Waardenburg, L., Huysman, M., & Agterberg, M. (2021). Managing AI Wisely: From Development to Organizational Change in Practice. Edward Elgar Publishing.



About the speaker
Marleen is director of the KIN Center for Digital Innovationat at the Vrije Universiteit Amsterdam and is head of the department of Knowledge, Information and Innovation. She studied Sociology at the Erasmus University Rotterdam and has a PhD in Business Economics on the topic of Organizational Learning and IT at the VU University. Marleen has been assistant professor at the department of Work and Organizational Psychology, TU Delft and associate professor Business Administration at the Vrije Universiteit Amsterdam. Since 2006 she holds a chair in Knowledge and Organization at the School of Business and Economics. Marleen has been visiting scholar during her PhD at Stanford and in 2000-2001 she was a visiting scholar at the Technology and Innovation Management (TIM) group at Harvard Business School. Marleen conducts research in the following overlapping fields of research, all related to the development and use of digital innovation: new ways of working, technology in practice, knowledge sharing, - coordinating, development and integration. Her research has been published in various international journals and books and is a frequent speaker at academic and professional meeting in the field.

We look forward to welcoming you!

Kind regards,
The Chair of Strategic Management and Innovation