Guest Lecture: Benoit Demaurex - DMTEC Alumnus
DMTEC alumnus Benoit Demaurex delivered a guest lecture on "Vertical Integration" in our core course "Industry and Competitive Analysis" for both MSc and MAS students.
Last week, we had the pleasure to welcome Benoit Demaurex, Executive Director - Impact Investing at elea Foundation for Ethics in Globalization, who delivered a guest lecture on vertical integration in the cement industry. Benoit walked us through his extensive experience in the industry and highlighted interesting particularities with respect to the competitive landscape. An exciting case study was used to discuss possible strategies that firms can adopt to be competitive in such a landscape.
This guest lecture was part of our course "Industry and Competitive Analysis" for both MSc and MAS students at ETHZ.
Dr. Patrick Tinguely and Rudolf Maculan are looking forward to the upcoming lectures!
Dear Benoit, thank you for your insights and sharing your experience!
#thankyou #strategy #competitivestrategy